Branding Baseball

I love what the Atlanta Braves have done with this year's season ticket design. Clearly the concept is simple, but in execution, it is a thing of beauty. Given the down economy, it would have been easy for the team to rationalize a lesser look at a lesser cost (you know the Topps company had to get paid for their creative). Instead, they went for a nostalgic look which takes me back to my baseball card collecting days in elementary school. A very nice job by the Braves to brand the experience before the games have begun.