The Development in any context is empowerment and enrichment. The empowerment is making the people to realize their full capacities, estimating their potentials and putting up their bargain with service providers for just and equitable distribution of resource, wealth and needy services, The vision of the Priyadarsini Service Organization is service provide and the target communities are brought to the transaction stage.
I have no idea what they do - but I assume their hearts are in the right place.
Still, a clearer message that better describes what they do would likely generate additional interest and fund raising as people learned what it is that they actually do.
Your brand is impacted as much by communications as any other brand element. If you can't communicate effectively with your target and partners, find someone who can. Invest in real marketing professionals either internally or via a vendor - but don't wing it and think it won't hurt your brand.
